About ICETRAY

The ICETRAY Way: Authenticity & Brilliance

Founded in 2025 in South Florida by entrepreneurs with over a decade of experience in online retail, ICETRAY was born from a simple mission: to provide the high-end "ice" aesthetic without the gatekept luxury markups. We believe that looking your best is a universal right—one that shouldn’t require "breaking the bank."

Why Moissanite?

We specialize in Moissanite, a gemstone that rivals the Diamond in durability and surpasses it in brilliance. By focusing on this exceptional stone, we offer you the opulence of high-end jewelry at a fraction of the traditional cost. Our unique designs are crafted to ensure you light up every room you enter.

Beyond Jewelry

ICETRAY is more than a brand; it’s a creative movement. With a global vision and the infrastructure to back it up, we are committed to redefining the jewelry industry. From improving logistics for faster shipping to ensuring the highest quality standards, we are obsessed with the details because we know you are, too.

When you wear ICETRAY, you aren’t wearing a "substitute" for another brand. You are wearing a high-performance gemstone designed to outsparkle the room. We lead with quality and stand by every stone we sell.

Welcome to the ICETRAY family.